Introduction

🌸 Welcome to My Blog

I started this blog to share what everyday life is like for ordinary people in Japan. Many of the things we do may seem small or normal to us—but they reflect something very special: a deep sense of respect, kindness, and mindfulness toward others. I believe these qualities are among the most beautiful parts of Japanese culture.While much information about Japan focuses on tourist spots, food, and shopping, the true heart of Japan lies in the unnoticed details of daily life. Through this blog, I hope to give you a deeper look at the culture and values behind what we do every day.

📈 Why Now? Japan’s Growing Popularity

Japan has seen a huge increase in international visitors. According to the Japan Travel Bureau (JTB), 36.87 million people visited Japan in 2024—a record-breaking number. In 2025, the number is expected to reach 40 million, and the government has set a target of 60 million by 2030.

When I watch interviews with travelers at the airport, many of them express joy and admiration for things we often take for granted. They are impressed by the cleanliness, politeness, safety, and service. But I often wonder—do they really get to see the deeper parts of Japan? The spirit, mindset, and values that guide our daily behavior? spots, gourmet restaurants, shopping stores accommodation, or others. But they can, as far as I observe, pick up the events of just surface of Japanese life. It is hard to reach the depth of Japanese hearts from outside.

As I Japanese, I would like those foreign visitors to know the real Japanese life and mind which I love and I am proud of. As far as I observe from my viewpoint of Japanese living here for several decades, not so many of these medias can show details of real Japanese life, heart nor soul. I would like those visitors to know more about good points of our culture, manners, customs, heart and soul behind the scenes they can see. I am the person having experienced of international marketing by working for one of the Japanese electronics giants manufacturing home appliances as a department general manager of product planning, and there I experienced the marketing jobs and obtained the skills of observing the foreign people’s lifestyle in targeted markets. I, with such experience, now start to put my eyes to the life and mind of my own country, Japan, and try to illustrate them more deeply which is hard to be seen from people outside Japan. I am sure with such marketing career to convey the Japanese heart and soul. I wish those people to learn them through my posts.

🙋 For Those Who Interact with Tourists

With tourism now playing a larger role in Japan’s economy, more Japanese people and foreign residents are interacting with international visitors in hotels, restaurants, shops, and public spaces.

It’s not just tour guides who explain our culture anymore—it’s all of us. That’s why I hope this blog can be useful to anyone who wants to talk about Japan more deeply and meaningfully. Especially for tour guides and service professionals, I wish they could explain not just what visitors see, but also why those things matter to us.

If my blog can help you share Japan’s true spirit with your guests, that would be my greatest reward.

📚 Let’s Begin

Thank you for reading. I invite you to explore the posts on this blog, where I introduce real-life stories, customs, and scenes from Japan—along with the feelings and values behind them. I hope they inspire you to see Japan in a new light.

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