Ichigo-Ichie: Treasuring One-Time Encounters in Japan

Ichigo-Ichie and Japanese Hospitality: From Tea Ceremony to Airlines and Hotels custom

Let me introduce the important Japanese phrase “一期一会 (Ichigo-Ichie)”, which expresses the heart of treating others with sincerity and kindness.

I already mentioned this phrase briefly in my previous post Summer in Japan: Beauty, Heat, and the Risk of Heatstroke. At that time, I encouraged foreign visitors not to hesitate to ask Japanese people for help in case of emergency.

Sometimes at the beginning, Japanese may look uncooperative because many of us are not fluent in English. But in fact, we are kind and caring, and we try our best to support others. This attitude is deeply connected to the spirit of Ichigo-Ichie, a phrase that has been nurtured through our long history influenced by Buddhism and other teachings.

Today, this concept is still alive in Japanese daily life and especially in the service industry. Airlines, hotels, and restaurants often use the phrase to express their sincere hospitality.

In this post, let us explore the meaning, history, and modern application of Ichigo-Ichie.


Meaning and Origin of “Ichigo-Ichie”

Sen no Rikyū

The phrase consists of two parts:

  • 一期 (Ichi-go): one lifetime, one period of life
  • 一会 (Ichi-e): one encounter

Together, it means “just one encounter in a whole lifetime.”

The phrase was introduced by Sen no Rikyū (1522–1591), the master who perfected the Japanese Tea Ceremony (茶道 Sado). The word “道 (Do)” in Sado means a way of life or spiritual path, just like in Judo, Kendo, or Kado (flower arrangement).

For more about the Japanese concept of “Do,” please see my post: Do: The Japanese Spirit.

In the Tea Ceremony, the host must treat the guest with the greatest sincerity, as if this were the only meeting in a lifetime. Every bowl of tea, every tool, and the atmosphere must be prepared with utmost care. This teaching is deeply rooted in Zen Buddhism.


Zen Philosophy and the Tea Ceremony

The use of powdered green tea (matcha) was first introduced from China in the 12th century by Eisai (1141–1215), a Zen priest who also founded Kennin-ji Temple in Kyoto. Eisai is also said to have planted the first tea trees in Japan.

Later, Dogen (1200–1253), another Zen priest, brought the practice of tea drinking in Zen temples from China to Japan. Tea was used as part of monastic life: before meditation, after meals, and before sleeping. In this way, tea became embedded in the total training of Zen monks.

茶道(Sado):Tea Ceremony

By the 16th century, the Tea Ceremony was refined and perfected by Sen no Rikyū, establishing the style we still follow today. From the beginning, the Tea Ceremony and the philosophy of Zen have been deeply connected.


Modern Japanese Spirit of Ichigo-Ichie

The philosophy of Ichigo-Ichie has spread far beyond the Tea Ceremony. It influences the way Japanese people behave in daily life and is especially visible in industries where hospitality matters most.

Airline service

✈️ Airline Industry

Japan’s leading airlines, Japan Airlines (JAL) and All Nippon Airways (ANA), embody this spirit in their service. They often express Ichigo-Ichie in their hospitality, which has helped them receive high rankings in international awards such as SKYTRAX World Airline Awards.
When you fly with JAL or ANA, you can truly experience this warm and sincere service.

🏨 Hotels and Ryokan (Japanese Inns)

Hotel Ground Floor

Japanese hospitality in hotels and traditional ryokan is well known among foreign visitors. From check-in to meal service, staff members show heartwarming care inspired by the Ichigo-Ichie spirit.

For example, Arima Grand Hotel in Hyogo Prefecture highlights this philosophy in its approach to guests. Staying in Japanese hotels or ryokan is one of the best ways to feel Ichigo-Ichie in action.

🍜 Everyday Encounters

Izakaya Pub

Even in small restaurants, cafés, ramen shops, or izakaya pubs, you may notice the warm and thoughtful manners of Japanese staff. Offering tea to a guest at a business meeting, or a simple welcome at a neighborhood shop — these ordinary gestures are influenced by the spirit of Ichigo-Ichie, often without people even realizing it.


Conclusion: A Spirit to Treasure

Tea Ceremony : host

You can experience Ichigo-Ichie in many places during your stay in Japan — on airplanes, at airports, in hotels and ryokan, in restaurants, and in sightseeing spots.

Tea Ceremony : guests

The essence of the Tea Ceremony teaches:
“The time when you (guest) and I (host) meet will never return. Because it is only once in our lives, we should treasure this moment. Therefore, I (host) will serve you with the best I can offer.”

This spirit is not only for the host. Guests, too, are encouraged to appreciate the moment. When both host and guest share this mindset, true hospitality and heartfelt comfort naturally arise.



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